The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 30 May 2017 On first reading, maybe. Using the latest ONS population data, council websites are used disproportionately by the 25-34 and 35-44 age groups. Across the 40 council areas analysed, these two groups each represent 17% of […]
By Lloyd Clark, CAN Managing Director. Originally posted 15 May 2017 Possibly. But not in the way you might think. In what some considered Apple’s way of poking Google, ad blocking went mainstream a year and a half ago when it was enabled in iOS 9. Apple’s public position – which, it must be said, […]
By Lloyd Clark, CAN Managing Director. Originally posted 2 May 2017 Settling an argument about who wrote All Along the Watchtower. Sharing a photo of this dress you’re trying on to see if your partner likes it. Avoiding the three-hour snarl on the M1. Finding how to say ‘haircut’ in Lyon. What do these things have […]
By John-Paul Danon, CAN Sales Director. Originally posted 3 May 2017 There are many ways to spend a comms and marketing budget. Programmatic advertising channels are increasingly the way to precisely target audiences, but this has had some negative press of late. So, are there risks? Maybe not nearly as many as you might think. The […]