Digital advertising

BUDGET? WHAT BUDGET?

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By John-Paul Danon, CAN Sales Director. Originally posted 15 June 2017 When you work in public sector communications, there are few things more invigorating than a Comms2point0 unconference. I work at The Council Advertising Network where we love helping comms teams do more for less – we give you cold hard cash and run digital […]

Digital advertising

HOW TO BUY DIGITAL ADVERTISING SAFELY

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By John-Paul Danon, CAN Sales Director. Originally posted 14 June 2017 There are two key risks for public sector when buying advertising through programmatic exchanges or on digital platforms: Funding criminal sites Placing ads in inappropriate contexts The first risk is relatively simple to mitigate. Limit your buying to established and legitimate publishers only. Newspapers […]

Digital advertising

IS THERE GOOD INTERNET ADVERTISING?

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By Lloyd Clark, CAN Managing Director. Originally posted 13 June 2017 In response to the increasing use of ad blockers, the big brands and agencies have invested in comprehensive research to determine if consumers have preferences for different ad placement types. They expressed the context of their study as follows: Good ad experiences power an […]