August 2017

Data

BIG DATA SERIES – WHAT IF YOUR CAR COULD ONLY TURN LEFT?

Posted on 2nd August 20174th January 2019

By Lloyd Clark, CAN Managing Director. Originally posted 2 Aug 2017 For UPS, that wouldn’t be much of a problem. The parcel delivery company has had sensors on its vehicles for many years. Its data scientists noticed that drivers were losing time (and burning fuel) whenever they waited to turn right across traffic, so they […]

CANalytics

CANALYTICS COLUMN: ARE COUNCIL WEBSITES BOUNCY?

Posted on 1st August 20174th January 2019

The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 1 August 2017 The bounce rate is one of the most commonly used metrics for analysing consumer behaviour on a website. In simple, though not entirely accurate, terms, it is defined as single-pageview visits to a website. In […]