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Month: December 2018

Digital advertising

HOW TO TAKE CONTROL OF HIGH-MAINTENANCE CAMPAIGNS

Posted on 10th December 20188th January 2019

CAN’s Sales Director John-Paul Danon on planning a bit smarter to take the stress out of those low-budget campaigns that take up all your time. Originally posted 10 December 2018 You recognise the scenario: you’ve done the research, worked out your objectives, confirmed the timings, perfected your message across all available free channels, and lined up […]

Digital advertising

A BIGGER COMMS BUDGET FOR 2019: THE REAL LIFE OR JUST FANTASY?

Posted on 6th December 20184th January 2019

CAN’s Eleri Salter – who is also commercial manager of for the London Borough of Haringey – looks at the art of the possible. Originally published 6 December 2018 If you’ve got more budget for communications than you know what to do with – then read no further. For everyone else working in local government, […]

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