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Month: January 2019

Campaigns

NEW FOSTER CARERS ARE OUT THERE – JUST GIVE THEM TIME TO ENGAGE

Posted on 21st January 201916th April 2019

21 January 2019 Patience and persistence are the watchwords for successful council fostering recruitment campaigns not big budgets, says CAN’s Sales Director John-Paul Danon The cost of recruiting foster carers can be staggering. Going through an Independent Fostering Agency (IFA) can eat into local council budgets to the tune of around £30,000 per carer when […]

Digital advertising

A BRAND NAME ON YOUR LOCAL ART GALLERY? BRING IT ON!

Posted on 21st January 20197th June 2019

Posted 21 January 2019 Nothing should be off the table when local councils consider ideas for income generation to protect services, says CAN’s Managing Director Lloyd Clark There was a small ripple of disapproval in the media when it was reported before Christmas that Walsall Council had altered its advertising policy so the authority could […]

Digital advertising

BREXIT: THE UNCIVIL WAR – REFLECTIONS OF AN AD MAN

Posted on 11th January 201928th March 2019

Posted 11 January 2019 CAN Sales Director John-Paul Danon thinks Monday night’s Channel 4 drama vastly overestimated the power of any form of marketing or advertising to fundamentally change minds. If you didn’t catch it earlier this week, Channel 4’s new drama Brexit: The Uncivil War starred Sherlock star Benedict Cumberbatch as Dominic Cummings – […]

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