BIG SCREEN VS MOBILE SCREEN IN THE BATTLE THAT NEVER WAS

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Why are people so eager to believe traditional media can win ground back from digital, asks CAN’s John-Paul Danon? This blog was first published on the Comms2point0 website on 10 August 2019. A few journalists and marketers have been getting misty-eyed over the past couple of weeks at the news that cinema advertising is forecast […]