A brief history

A brief history of CAN

CAN was launched on 1 April 2014 (no joke!) with the aim of sourcing socially responsible advertising for websites of local authorities in the UK

Our initials stand for Council Advertising Network – and these partnerships with local councils are exclusive to us. 

We want to build as large a network of local government organisations as possible so we can team them up with top-brand advertising to provide much-needed extra income for public services.

Our network also supports advertisers and agencies to showcase their brands in a safe, supportive, trusted environment.

As we’ve expanded the number of products we offer, we’ve evolved into CAN Digital Solutions – developing and using our own technology and data-driven insights to run cost-effective digital campaigns on behalf of councils with Citizen Reach. We’re also busy helping communications teams solve their income and savings target headaches through our Sponsorship and Advertising Sales service, launched in 2019, which sells print advertising and sponsorship opportunities.

The technology we use to bid on advertising space is also commercially available to publishers with Slingshot by CAN

Meet our small, friendly team