CANalytics

CANALYTICS COLUMN: ARE COUNCIL WEBSITES BOUNCY?

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The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 1 August 2017 The bounce rate is one of the most commonly used metrics for analysing consumer behaviour on a website. In simple, though not entirely accurate, terms, it is defined as single-pageview visits to a website. In […]

Data

BIG DATA SERIES – THE DATA ECONOMY

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By Lloyd Clark, CAN Managing Director. Originally posted 26 July 2017 The Economist likens it to the new oil. Klaus Schwab, Executive Chairman of Davos World Economic Forum, describes it as a fundamental component of the Fourth Industrial Revolution, along with robotics and artificial intelligence. No matter how one refers to it, there is no […]

Digital advertising

ADVERTISING, AN INTRODUCTION: ONLINE ADVERTISING, A COST EFFECTIVE ALTERNATIVE

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By Mark Gardner, CAN Network Director. Originally posted 10 July 2017 In our previous blog on this topic, we looked at why advertising is crucial and how local businesses benefit. In this one, we explore how advertising online can be more cost effective than advertising in print. Councils have traditionally used print – leaflets, mailshots, posters – […]