Digital advertising

BUDGET? WHAT BUDGET?

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By John-Paul Danon, CAN Sales Director. Originally posted 15 June 2017 When you work in public sector communications, there are few things more invigorating than a Comms2point0 unconference. I work at The Council Advertising Network where we love helping comms teams do more for less – we give you cold hard cash and run digital […]

Digital advertising

HOW TO BUY DIGITAL ADVERTISING SAFELY

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By John-Paul Danon, CAN Sales Director. Originally posted 14 June 2017 There are two key risks for public sector when buying advertising through programmatic exchanges or on digital platforms: Funding criminal sites Placing ads in inappropriate contexts The first risk is relatively simple to mitigate. Limit your buying to established and legitimate publishers only. Newspapers […]

Digital advertising

IS THERE GOOD INTERNET ADVERTISING?

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By Lloyd Clark, CAN Managing Director. Originally posted 13 June 2017 In response to the increasing use of ad blockers, the big brands and agencies have invested in comprehensive research to determine if consumers have preferences for different ad placement types. They expressed the context of their study as follows: Good ad experiences power an […]

CANalytics

CANALYTICS COLUMN – ARE COUNCILS PLAYING THE GENERATION GAME WITH THEIR WEBSITES?

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The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 30 May 2017 On first reading, maybe. Using the latest ONS population data, council websites are used disproportionately by the 25-34 and 35-44 age groups. Across the 40 council areas analysed, these two groups each represent 17% of […]

Digital advertising

UK DIGITAL AD SPEND HITS £10 BILLION

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By Lloyd Clark, CAN Managing Director. Originally posted 2 May 2017 Settling an argument about who wrote All Along the Watchtower. Sharing a photo of this dress you’re trying on to see if your partner likes it. Avoiding the three-hour snarl on the M1. Finding how to say ‘haircut’ in Lyon. What do these things have […]