CAN Lunch Bite Webinars
4: Social care recruitment – smarter comms to support vulnerable children & adults
This Lunch Bite webinar brings together communicators from local councils who have come up with smarter ways to make a success of recruitment campaigns for adults and children’s services.
Social services were already suffering from difficulties in recruiting staff, carers, and volunteers due to long-term funding cuts, poor official ratings, and negative public perceptions. And then Covid-19 happened.
With insight and ideas from:
James Morton, Alive with Ideas
On how you reflect different challenges and constraints in your campaign creatives with examples from Stoke and Dorset social care comms.
Paul Beecroft, Dorset Council
On applying insight already gained from a campaign to recruit adult social workers to build audiences for other areas of social care.
Lauren Castle, Wiltshire Council
On recruiting to the Shared Lives initiative – that matches vulnerable adults to supportive families – using smarter, targeted comms.
Pete Jackson, ADASS West Midlands
What’s coming down the line for social care recruitment in the near future.
John-Paul Danon, CAN
How CAN supported Stoke-on-Trent to put together a business case for an “invest to save” approach to social care campaigns.