CAN Lunch Bite Webinars
1: COVID-19 comms: What’s working now?
How can you bridge gaps in COVID-19 knowledge at a local level? Especially for hard-to-reach groups of residents? In the first of our 15-miniute bite-size lunchtime webinars, we hear from two council heads of communications about what is currently working in their areas:
Kellie Evans (Milton Keynes Council) on how to identify gaps in local knowledge and the power of peer reinforcement to fill them.
Martin Szybut (London Borough of Waltham Forest) on how to reach people in the right community languages by collating your own up-to-date data.
Both councils have been using CAN’s Test and Trace quiz campaign tech to engage in a targeted way with their citizens.