Case studies & blogs

CAN blogs

MAKE COMMUNICATIONS TEAMS THE CUSTODIANS OF COUNCIL CHANNELS

You will get a more creative outcome, better engagement with residents and increased income potential, says Eleri Salter from CAN and the London Borough of Haringey Council – who has inside info from a huge talking fish… I came across a great video filmed in Belfast when I was searching the new COMMS:FILES resource (a

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CHANCE OF A LIFETIME TO CHANGE BEHAVIOURS FOR GOOD

If the positive differences we’ve made to our usual routines during lockdown become permanent, it could save the public sector £billions and improve the lives of millions, says CAN’s John-Paul Danon. Driving less and walking more. Shopping local and volunteering in the community. Quitting smoking and making the effort to recycle and reuse. Accessing more

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THE ONLY WAY IS ETHICS!

Are the risks and ethical concerns around advertising on public sector websites troubling? “It’s all my fault! But I believe in using adtech for good.” John-Paul Danon While I was working in advertising sales at the Municipal Journal in the early 2010s, I read about wave after wave of funding cuts hitting local government. Eric

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TENSE, NERVOUS HEADACHE? YOU MUST HAVE A SALES TARGET.

With local council budgets slashed, making up some of the shortfall by exploring a commercial route can be an option – but income goals shouldn’t land on overburdened comms teams. Eleri Salter, Sales Manager for CAN. “Could you deal with a press request on recycling, put together a social media plan for the next fostering

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BIG SCREEN VS MOBILE SCREEN IN THE BATTLE THAT NEVER WAS

Why are people so eager to believe traditional media can win ground back from digital, asks CAN’s John-Paul Danon? This blog was first published on the Comms2point0 website on 10 August 2019. A few journalists and marketers have been getting misty-eyed over the past couple of weeks at the news that cinema advertising is forecast

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COUNCILS ARE BIG PLAYERS IN LOCAL MEDIA

And whether in print or digital, they should use publishing assets to support their business community, says CAN Managing Director Lloyd Clark The recent High Court ruling that saw the London borough councils of Hackney and Waltham Forest lose their rights to publish fortnightly council newspapers has been hailed in some quarters as a victory

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SHARE WITH THE GROUP AND WE CAN ALL BE WINNERS

Public sector comms folk could get over some common obstacles to success if they shared campaign creatives, suggests John-Paul Danon I love judging the Comms2point0 UnAwards – and hearing how the winners came up with their successful campaigns and initiatives at the subsequent UnAwards Winners’ Masterclass. Behind the winning entries there are inevitably stories of

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ADVERTISING ON YOUR WEBSITE BRINGS BENEFITS BEYOND INCOME

Much-needed extra revenue for local councils is not the only bonus of running digital ads. Make use of free access to the technology that comes with it to save money on campaigns and much more, says CAN’s Managing Director Lloyd Clark. Local government is currently being tested in so many ways, with shrinking budgets, stretched

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