Case studies & blogs

CAN blogs

NEW FOSTER CARERS ARE OUT THERE – JUST GIVE THEM TIME TO ENGAGE

21 January 2019  Patience and persistence are the watchwords for successful council fostering recruitment campaigns not big budgets, says CAN’s Sales Director John-Paul Danon The cost of recruiting foster carers can be staggering. Going through an Independent Fostering Agency (IFA) can eat into local council budgets to the tune of around £30,000 per carer when

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A BRAND NAME ON YOUR LOCAL ART GALLERY? BRING IT ON!

Posted 21 January 2019 Nothing should be off the table when local councils consider ideas for income generation to protect services, says CAN’s Managing Director Lloyd Clark There was a small ripple of disapproval in the media when it was reported before Christmas that Walsall Council had altered its advertising policy so the authority could

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BREXIT: THE UNCIVIL WAR – REFLECTIONS OF AN AD MAN

Posted 11 January 2019 CAN Sales Director John-Paul Danon thinks Monday night’s Channel 4 drama vastly overestimated the power of any form of marketing or advertising to fundamentally change minds. If you didn’t catch it earlier this week, Channel 4’s new drama Brexit: The Uncivil War starred Sherlock star Benedict Cumberbatch as Dominic Cummings –

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HOW TO TAKE CONTROL OF HIGH-MAINTENANCE CAMPAIGNS

CAN’s Sales Director John-Paul Danon on planning a bit smarter to take the stress out of those low-budget campaigns that take up all your time. Originally posted 10 December 2018 You recognise the scenario: you’ve done the research, worked out your objectives, confirmed the timings, perfected your message across all available free channels, and lined up

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A BIGGER COMMS BUDGET FOR 2019: THE REAL LIFE OR JUST FANTASY?

CAN’s Eleri Salter – who is also commercial manager of for the London Borough of Haringey – looks at the art of the possible. Originally published 6 December 2018 If you’ve got more budget for communications than you know what to do with – then read no further. For everyone else working in local government,

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BIG DATA SERIES – WHAT IF YOUR CAR COULD ONLY TURN LEFT?

By Lloyd Clark, CAN Managing Director. Originally posted 2 Aug 2017 For UPS, that wouldn’t be much of a problem. The parcel delivery company has had sensors on its vehicles for many years. Its data scientists noticed that drivers were losing time (and burning fuel) whenever they waited to turn right across traffic, so they

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CANALYTICS COLUMN: ARE COUNCIL WEBSITES BOUNCY?

The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 1 August 2017 The bounce rate is one of the most commonly used metrics for analysing consumer behaviour on a website. In simple, though not entirely accurate, terms, it is defined as single-pageview visits to a website. In

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BIG DATA SERIES – THE DATA ECONOMY

By Lloyd Clark, CAN Managing Director. Originally posted 26 July 2017 The Economist likens it to the new oil. Klaus Schwab, Executive Chairman of Davos World Economic Forum, describes it as a fundamental component of the Fourth Industrial Revolution, along with robotics and artificial intelligence. No matter how one refers to it, there is no

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