Case studies & blogs

CAN blogs

NOT JUST FOR TECHIES: ACCESSIBILITY FOR COMMUNICATORS

New legal regulations on website accessibility mean the content you create for online channels needs a rethink, says CAN’s Karen Pagett in a blog first published by comms2point0. Four out of ten local council homepages were still failing basic accessibility tests at the start of July, just three months ahead of an important legal deadline,

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NEVER… (CLAP)… FORGET… THIS MUST-READ ANNUAL OFCOM SUMMARY

The annual Ofcom communications market summary is invaluable. But are the most popular channels the best for paid media? Not necessarily, says CAN’s John-Paul Danon. Everyone in our team reads Dan Slee’s excellent annual Ofcom comms market report summary. But experience tells us the most popular comms channels are not all equally great for delivering

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TEST AND TRACE TECH MAKES THIS A VERY ‘APPY DAY

“Thank **** for that!” says CAN’s John-Paul Danon downloading the official NHS Covid-19 app as it was released this morning. “Data can finally prove its worth to help tackle this crisis.” It was a huge relief to download the NHS Covid-19 app and see it live and working. If people download the NHS Covid-19 app en

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MAKE COMMUNICATIONS TEAMS THE CUSTODIANS OF COUNCIL CHANNELS

You will get a more creative outcome, better engagement with residents and increased income potential, says Eleri Salter from CAN and the London Borough of Haringey Council – who has inside info from a huge talking fish… I came across a great video filmed in Belfast when I was searching the new COMMS:FILES resource (a

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CHANCE OF A LIFETIME TO CHANGE BEHAVIOURS FOR GOOD

If the positive differences we’ve made to our usual routines during lockdown become permanent, it could save the public sector £billions and improve the lives of millions, says CAN’s John-Paul Danon. Driving less and walking more. Shopping local and volunteering in the community. Quitting smoking and making the effort to recycle and reuse. Accessing more

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THE ONLY WAY IS ETHICS!

Are the risks and ethical concerns around advertising on public sector websites troubling? “It’s all my fault! But I believe in using adtech for good.” John-Paul Danon While I was working in advertising sales at the Municipal Journal in the early 2010s, I read about wave after wave of funding cuts hitting local government. Eric

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TENSE, NERVOUS HEADACHE? YOU MUST HAVE A SALES TARGET.

With local council budgets slashed, making up some of the shortfall by exploring a commercial route can be an option – but income goals shouldn’t land on overburdened comms teams. Eleri Salter, Sales Manager for CAN. “Could you deal with a press request on recycling, put together a social media plan for the next fostering

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BIG SCREEN VS MOBILE SCREEN IN THE BATTLE THAT NEVER WAS

Why are people so eager to believe traditional media can win ground back from digital, asks CAN’s John-Paul Danon? This blog was first published on the Comms2point0 website on 10 August 2019. A few journalists and marketers have been getting misty-eyed over the past couple of weeks at the news that cinema advertising is forecast

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