ADVERTISING ON YOUR WEBSITE BRINGS BENEFITS BEYOND INCOME

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Much-needed extra revenue for local councils is not the only bonus of running digital ads. Make use of free access to the technology that comes with it to save money on campaigns and much more, says CAN’s Managing Director Lloyd Clark. Local government is currently being tested in so many ways, with shrinking budgets, stretched […]

LOCAL COUNCILS NEED TO ‘SHARE TO EARN’ MORE ADVERTISING INCOME

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Public sector organisations would boost their revenue generation if they teamed up, says CAN Managing Director Lloyd Clark Sharing ideas and good practice has become ever-more common amongst local councils in recent years – especially for their communications professionals. From the tireless work of LGComms to give them a national voice and practical support, to […]