Public sector comms folk could get over some common obstacles to success if they shared campaign creatives, suggests John-Paul Danon I love judging the Comms2point0 UnAwards – and hearing how the winners came up with their successful campaigns and initiatives at the subsequent UnAwards Winners’ Masterclass. Behind the winning entries there are inevitably stories of […]
Much-needed extra revenue for local councils is not the only bonus of running digital ads. Make use of free access to the technology that comes with it to save money on campaigns and much more, says CAN’s Managing Director Lloyd Clark. Local government is currently being tested in so many ways, with shrinking budgets, stretched […]
Public sector organisations would boost their revenue generation if they teamed up, says CAN Managing Director Lloyd Clark Sharing ideas and good practice has become ever-more common amongst local councils in recent years – especially for their communications professionals. From the tireless work of LGComms to give them a national voice and practical support, to […]
21 January 2019 Patience and persistence are the watchwords for successful council fostering recruitment campaigns not big budgets, says CAN’s Sales Director John-Paul Danon The cost of recruiting foster carers can be staggering. Going through an Independent Fostering Agency (IFA) can eat into local council budgets to the tune of around £30,000 per carer when […]