To create a healthy appetite for hitting the high street again, and rev up local economies, councils need to get people onboard online first, says CAN’s Karen Pagett. With the country in and out of lockdown for the past year, you might imagine people are straining at the leash to get back into real shops. […]
“Thank **** for that!” says CAN’s John-Paul Danon downloading the official NHS Covid-19 app as it was released this morning. “Data can finally prove its worth to help tackle this crisis.” It was a huge relief to download the NHS Covid-19 app and see it live and working. If people download the NHS Covid-19 app en […]
If the positive differences we’ve made to our usual routines during lockdown become permanent, it could save the public sector £billions and improve the lives of millions, says CAN’s John-Paul Danon. Driving less and walking more. Shopping local and volunteering in the community. Quitting smoking and making the effort to recycle and reuse. Accessing more […]
Public sector comms folk could get over some common obstacles to success if they shared campaign creatives, suggests John-Paul Danon I love judging the Comms2point0 UnAwards – and hearing how the winners came up with their successful campaigns and initiatives at the subsequent UnAwards Winners’ Masterclass. Behind the winning entries there are inevitably stories of […]
Much-needed extra revenue for local councils is not the only bonus of running digital ads. Make use of free access to the technology that comes with it to save money on campaigns and much more, says CAN’s Managing Director Lloyd Clark. Local government is currently being tested in so many ways, with shrinking budgets, stretched […]
Public sector organisations would boost their revenue generation if they teamed up, says CAN Managing Director Lloyd Clark Sharing ideas and good practice has become ever-more common amongst local councils in recent years – especially for their communications professionals. From the tireless work of LGComms to give them a national voice and practical support, to […]
21 January 2019 Patience and persistence are the watchwords for successful council fostering recruitment campaigns not big budgets, says CAN’s Sales Director John-Paul Danon The cost of recruiting foster carers can be staggering. Going through an Independent Fostering Agency (IFA) can eat into local council budgets to the tune of around £30,000 per carer when […]