CANALYTICS COLUMN: ARE COUNCIL WEBSITES BOUNCY?

Posted on

The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 1 August 2017 The bounce rate is one of the most commonly used metrics for analysing consumer behaviour on a website. In simple, though not entirely accurate, terms, it is defined as single-pageview visits to a website. In […]

CANALYTICS COLUMN: WHAT IS IT ABOUT WEDNESDAYS?

Posted on

The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 20 July 2017 We have long known that there is a general usage trend on council websites – volume peaks in the beginning of the week and then tapers off into a trough on the weekend. The difference […]

CANALYTICS COLUMN: BROWSER WARS – ARE COUNCILS KEEPING PACE?

Posted on

The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 29 June 2017 We were interested to see how accessing council sites differed from how people view the internet generally. What better way than to look at the browser? From the early internet days when Microsoft targeted Netscape, the […]