The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 1 August 2017 The bounce rate is one of the most commonly used metrics for analysing consumer behaviour on a website. In simple, though not entirely accurate, terms, it is defined as single-pageview visits to a website. In […]
The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 20 July 2017 We have long known that there is a general usage trend on council websites – volume peaks in the beginning of the week and then tapers off into a trough on the weekend. The difference […]
The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 29 June 2017 We were interested to see how accessing council sites differed from how people view the internet generally. What better way than to look at the browser? From the early internet days when Microsoft targeted Netscape, the […]
The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 22 June 2017 Without doubt, but the geographic data from council websites paints a broader picture that may reflect just how mobile the UK has become. Or at least would force us to define more precisely what constitutes the […]
The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 30 May 2017 On first reading, maybe. Using the latest ONS population data, council websites are used disproportionately by the 25-34 and 35-44 age groups. Across the 40 council areas analysed, these two groups each represent 17% of […]