CANalytics

CANALYTICS COLUMN: ARE COUNCIL WEBSITES BOUNCY?

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The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 1 August 2017 The bounce rate is one of the most commonly used metrics for analysing consumer behaviour on a website. In simple, though not entirely accurate, terms, it is defined as single-pageview visits to a website. In […]

CANalytics

CANALYTICS COLUMN – ARE COUNCILS PLAYING THE GENERATION GAME WITH THEIR WEBSITES?

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The CANalytics blogs use statistics gathered from across the partners of CAN’s Council Advertising Network. Originally posted 30 May 2017 On first reading, maybe. Using the latest ONS population data, council websites are used disproportionately by the 25-34 and 35-44 age groups. Across the 40 council areas analysed, these two groups each represent 17% of […]