ADVERTISING ON YOUR WEBSITE BRINGS BENEFITS BEYOND INCOME

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Much-needed extra revenue for local councils is not the only bonus of running digital ads. Make use of free access to the technology that comes with it to save money on campaigns and much more, says CAN’s Managing Director Lloyd Clark. Local government is currently being tested in so many ways, with shrinking budgets, stretched […]

LOCAL COUNCILS NEED TO ‘SHARE TO EARN’ MORE ADVERTISING INCOME

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Public sector organisations would boost their revenue generation if they teamed up, says CAN Managing Director Lloyd Clark Sharing ideas and good practice has become ever-more common amongst local councils in recent years – especially for their communications professionals. From the tireless work of LGComms to give them a national voice and practical support, to […]

A BRAND NAME ON YOUR LOCAL ART GALLERY? BRING IT ON!

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Posted 21 January 2019 Nothing should be off the table when local councils consider ideas for income generation to protect services, says CAN’s Managing Director Lloyd Clark There was a small ripple of disapproval in the media when it was reported before Christmas that Walsall Council had altered its advertising policy so the authority could […]

BREXIT: THE UNCIVIL WAR – REFLECTIONS OF AN AD MAN

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Posted 11 January 2019 CAN Sales Director John-Paul Danon thinks Monday night’s Channel 4 drama vastly overestimated the power of any form of marketing or advertising to fundamentally change minds. If you didn’t catch it earlier this week, Channel 4’s new drama Brexit: The Uncivil War starred Sherlock star Benedict Cumberbatch as Dominic Cummings – […]

HOW TO TAKE CONTROL OF HIGH-MAINTENANCE CAMPAIGNS

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CAN’s Sales Director John-Paul Danon on planning a bit smarter to take the stress out of those low-budget campaigns that take up all your time. Originally posted 10 December 2018 You recognise the scenario: you’ve done the research, worked out your objectives, confirmed the timings, perfected your message across all available free channels, and lined up […]

DO ADS ON COUNCIL WEBSITES AFFECT THE USER EXPERIENCE?

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By Lloyd Clark, CAN Managing Director. Originally posted 19 June 2017 Councils are no strangers to advertising. Many have had print publications and most still have outdoor space and events that are sold to companies and agencies. It makes sense making use of public assets to generate income is good for the council and the […]

BUDGET? WHAT BUDGET?

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By John-Paul Danon, CAN Sales Director. Originally posted 15 June 2017 When you work in public sector communications, there are few things more invigorating than a Comms2point0 unconference. I work at The Council Advertising Network where we love helping comms teams do more for less – we give you cold hard cash and run digital […]