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Category: Digital advertising

21st July 202120th February 2023Campaigns, Digital advertising

Consultation stagnation: what it is and how councils can avoid it

Man with megaphone in front of face to suggest he needs a voice

A trip to the ballot box caused CAN’s John-Paul Danon to consider how locals can get a say in council decisions when […]

15th October 202016th October 2020Communications, Digital advertising

NOT JUST FOR TECHIES: ACCESSIBILITY FOR COMMUNICATORS

New legal regulations on website accessibility mean the content you create for online channels needs a rethink, says CAN’s Karen Pagett in […]

14th October 202016th October 2020Data, Digital advertising, Uncategorised

NEVER… (CLAP)… FORGET… THIS MUST-READ ANNUAL OFCOM SUMMARY

The annual Ofcom communications market summary is invaluable. But are the most popular channels the best for paid media? Not necessarily, says […]

19th December 201919th December 2019Data, Digital advertising

THE ONLY WAY IS ETHICS!

Are the risks and ethical concerns around advertising on public sector websites troubling? “It’s all my fault! But I believe in using […]

2nd September 2019Digital advertising

BIG SCREEN VS MOBILE SCREEN IN THE BATTLE THAT NEVER WAS

Why are people so eager to believe traditional media can win ground back from digital, asks CAN’s John-Paul Danon? This blog was […]

5th July 201917th July 2019Data, Digital advertising

COUNCILS ARE BIG PLAYERS IN LOCAL MEDIA

And whether in print or digital, they should use publishing assets to support their business community, says CAN Managing Director Lloyd Clark […]

19th June 2019Campaigns, Digital advertising

SHARE WITH THE GROUP AND WE CAN ALL BE WINNERS

Public sector comms folk could get over some common obstacles to success if they shared campaign creatives, suggests John-Paul Danon I love […]

17th April 201928th February 2020Campaigns, Digital advertising

ADVERTISING ON YOUR WEBSITE BRINGS BENEFITS BEYOND INCOME

Much-needed extra revenue for local councils is not the only bonus of running digital ads. Make use of free access to the […]

22nd March 201922nd March 2019Campaigns, Digital advertising

LOCAL COUNCILS NEED TO ‘SHARE TO EARN’ MORE ADVERTISING INCOME

Public sector organisations would boost their revenue generation if they teamed up, says CAN Managing Director Lloyd Clark Sharing ideas and good […]

21st January 20197th June 2019Digital advertising

A BRAND NAME ON YOUR LOCAL ART GALLERY? BRING IT ON!

Posted 21 January 2019 Nothing should be off the table when local councils consider ideas for income generation to protect services, says […]

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Latest CAN blog

  • Are TikTok ads any good for public sector comms campaigns? 15th September 2021
  • Consultation stagnation: what it is and how councils can avoid it 21st July 2021
  • WANTED – REAL-LIFE CUSTOMERS FOR LOCAL SHOPS 7th April 2021
  • NOT JUST FOR TECHIES: ACCESSIBILITY FOR COMMUNICATORS 15th October 2020
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