BIG SCREEN VS MOBILE SCREEN IN THE BATTLE THAT NEVER WAS

Posted on

Why are people so eager to believe traditional media can win ground back from digital, asks CAN’s John-Paul Danon? This blog was first published on the Comms2point0 website on 10 August 2019. A few journalists and marketers have been getting misty-eyed over the past couple of weeks at the news that cinema advertising is forecast […]

COUNCILS ARE BIG PLAYERS IN LOCAL MEDIA

Posted on

And whether in print or digital, they should use publishing assets to support their business community, says CAN Managing Director Lloyd Clark The recent High Court ruling that saw the London borough councils of Hackney and Waltham Forest lose their rights to publish fortnightly council newspapers has been hailed in some quarters as a victory […]

SHARE WITH THE GROUP AND WE CAN ALL BE WINNERS

Posted on

Public sector comms folk could get over some common obstacles to success if they shared campaign creatives, suggests John-Paul Danon I love judging the Comms2point0 UnAwards – and hearing how the winners came up with their successful campaigns and initiatives at the subsequent UnAwards Winners’ Masterclass. Behind the winning entries there are inevitably stories of […]

ADVERTISING ON YOUR WEBSITE BRINGS BENEFITS BEYOND INCOME

Posted on

Much-needed extra revenue for local councils is not the only bonus of running digital ads. Make use of free access to the technology that comes with it to save money on campaigns and much more, says CAN’s Managing Director Lloyd Clark. Local government is currently being tested in so many ways, with shrinking budgets, stretched […]

LOCAL COUNCILS NEED TO ‘SHARE TO EARN’ MORE ADVERTISING INCOME

Posted on

Public sector organisations would boost their revenue generation if they teamed up, says CAN Managing Director Lloyd Clark Sharing ideas and good practice has become ever-more common amongst local councils in recent years – especially for their communications professionals. From the tireless work of LGComms to give them a national voice and practical support, to […]

A BRAND NAME ON YOUR LOCAL ART GALLERY? BRING IT ON!

Posted on

Posted 21 January 2019 Nothing should be off the table when local councils consider ideas for income generation to protect services, says CAN’s Managing Director Lloyd Clark There was a small ripple of disapproval in the media when it was reported before Christmas that Walsall Council had altered its advertising policy so the authority could […]

BREXIT: THE UNCIVIL WAR – REFLECTIONS OF AN AD MAN

Posted on

Posted 11 January 2019 CAN Sales Director John-Paul Danon thinks Monday night’s Channel 4 drama vastly overestimated the power of any form of marketing or advertising to fundamentally change minds. If you didn’t catch it earlier this week, Channel 4’s new drama Brexit: The Uncivil War starred Sherlock star Benedict Cumberbatch as Dominic Cummings – […]

HOW TO TAKE CONTROL OF HIGH-MAINTENANCE CAMPAIGNS

Posted on

CAN’s Sales Director John-Paul Danon on planning a bit smarter to take the stress out of those low-budget campaigns that take up all your time. Originally posted 10 December 2018 You recognise the scenario: you’ve done the research, worked out your objectives, confirmed the timings, perfected your message across all available free channels, and lined up […]