DO ADS ON COUNCIL WEBSITES AFFECT THE USER EXPERIENCE?

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By Lloyd Clark, CAN Managing Director. Originally posted 19 June 2017 Councils are no strangers to advertising. Many have had print publications and most still have outdoor space and events that are sold to companies and agencies. It makes sense making use of public assets to generate income is good for the council and the […]

BUDGET? WHAT BUDGET?

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By John-Paul Danon, CAN Sales Director. Originally posted 15 June 2017 When you work in public sector communications, there are few things more invigorating than a Comms2point0 unconference. I work at The Council Advertising Network where we love helping comms teams do more for less – we give you cold hard cash and run digital […]

HOW TO BUY DIGITAL ADVERTISING SAFELY

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By John-Paul Danon, CAN Sales Director. Originally posted 14 June 2017 There are two key risks for public sector when buying advertising through programmatic exchanges or on digital platforms: Funding criminal sites Placing ads in inappropriate contexts The first risk is relatively simple to mitigate. Limit your buying to established and legitimate publishers only. Newspapers […]

IS THERE GOOD INTERNET ADVERTISING?

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By Lloyd Clark, CAN Managing Director. Originally posted 13 June 2017 In response to the increasing use of ad blockers, the big brands and agencies have invested in comprehensive research to determine if consumers have preferences for different ad placement types. They expressed the context of their study as follows: Good ad experiences power an […]

COUNCILS AND 1-CLICK – THE COUNTDOWN HAS BEGUN

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By Mark Gardner, CAN Network Director. Originally posted 8 June 2017 All of us make daily online transactions, whether booking a holiday, ordering a supermarket shop or requesting a too-big-for-the-bin waste collection. When you make such transactions there is a process you have to follow: you register, then log in, make your selection, enter your […]

UK DIGITAL AD SPEND HITS £10 BILLION

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By Lloyd Clark, CAN Managing Director. Originally posted 2 May 2017 Settling an argument about who wrote All Along the Watchtower. Sharing a photo of this dress you’re trying on to see if your partner likes it. Avoiding the three-hour snarl on the M1. Finding how to say ‘haircut’ in Lyon. What do these things have […]