The annual Ofcom communications market summary is invaluable. But are the most popular channels the best for paid media? Not necessarily, says CAN’s John-Paul Danon. Everyone in our team reads Dan Slee’s excellent annual Ofcom comms market report summary. But experience tells us the most popular comms channels are not all equally great for delivering […]
You will get a more creative outcome, better engagement with residents and increased income potential, says Eleri Salter from CAN and the London Borough of Haringey Council – who has inside info from a huge talking fish… I came across a great video filmed in Belfast when I was searching the new COMMS:FILES resource (a […]
If the positive differences we’ve made to our usual routines during lockdown become permanent, it could save the public sector £billions and improve the lives of millions, says CAN’s John-Paul Danon. Driving less and walking more. Shopping local and volunteering in the community. Quitting smoking and making the effort to recycle and reuse. Accessing more […]
With local council budgets slashed, making up some of the shortfall by exploring a commercial route can be an option – but income goals shouldn’t land on overburdened comms teams. Eleri Salter, Sales Manager for CAN. “Could you deal with a press request on recycling, put together a social media plan for the next fostering […]