Contingency planning for website advertising

Emergency planning support & guidance

For partners on the Council Advertising Network and other public sector organisations

Options for website advertising in the event of an emergency

To our network partners: please do not remove advertising code from your website.

We will be able to control everything centrally and easily reinstate ads once an emergency situation is over.

Option 1:
Pause delivery of all advertising on your whole website for a defined period.

Option 2:
Pause delivery to selected webpages that may be considered more sensitive at times of crisis, such as those on bereavement, depending on the nature of the emergency.

You will need to provide us with a list of the webpage URLs you want to pause.

Option 3:
Continue to run advertising as normal.

Operation London Bridge

This is the codename for the actions to be taken if the monarch passes away.

It is likely that the contingency plan for your website already includes an alternative homepage with a prepared statement. In this circumstance, you would probably choose either Option 1 or Option 2, listing your homepage URL among those pages on which ads should be paused.

Let us know your preferences

If you’re a partner on the Council Advertising Network and haven’t yet told us your emergency preference, you can use our contact form to let us know which option you want us to action.

If possible, add a section on website advertising outlining the option you’ve chosen to your overall emergency plan so anyone who picks it up can see what steps will be taken.