Digital and social artwork specs

Artwork specs for digital advertising

Here are the technical specifications for creating standard digital adverts for websites plus a link to the latest social media ad specs. Static ads should be saved as JPG and animated ads should be in HTML5 or GIF.

Bear in mind that the dpi refers to the quality for use in print – 72dpi is sufficient for online formats in the following size specs. There are loads more tips about planning and designing digital ads in our CAN Creative guide.

Digital adverts

Leaderboard (728 x 90 pixels)
Double MPU (300 x 600 pixels)
MPU (300 x 250 pixels)
Super Skyscraper (160 x 600 pixels)

If you are asked by an advertising operative to provide a digital ad as “2 pixel” this just means “double the actual size”. The actual size = 1 pixel. Ad op terminology can often be confusing!

Social media adverts

You can find up-to-date artwork specs for social media formats on the excellent

Please bear in mind that social media specs are subject to change at short notice. Contact us for guidance.