Digital and social artwork specs

Artwork specs for digital advertising

Here are the technical specifications for creating standard digital adverts for websites plus a link to the latest social media ad specs. Static ads should be saved as JPG and animated ads should be in HTML5 or GIF.

Digital adverts

Leaderboard (728 x 90 pixels)
Double MPU (300 x 600 pixels)
MPU (300 x 250 pixels)
Super Skyscraper (160 x 600 pixels)

Social media adverts

You can find up-to-date artwork specs for social media formats on the excellent

Please bear in mind that social media specs are subject to change at short notice. Contact us for guidance.