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Network partners: Local councils on .gov.uk

5 million-plus monthly unique users across the UK
Up to 50 local council websites on the .gov.uk domain
Option to target specific audiences & locations

Let your brand shine on the .gov.uk local government website domain. This clutter-free, brand-safe environment is where a wide demographic goes regularly for trusted content on their local services, both day-to-day and at key life stages.

Councils have rarely been more trusted, with the Local Government Association finding almost seven out of ten people think their local council keeps residents “well informed”.

And the CAN network is the only place with opportunities at-scale to reach this audience – from London to Newcastle, and Torbay to Argyll & Bute.

Sample web page to illustrate ads on Newcastle Council website

Target qualified specific audiences

Reach the right audience when your brand is in front of these qualified life-stage groups.

Parents with school-age children: 1.7 million unique users (3.2 million impressions) a month planning childcare, checking term dates, and applying online for school places.

Home movers: 225k unique users (1.2 million impressions) a month registering to vote and pay Council Tax.

Home-extenders and renovators: 225k unique users (1.8 million impressions) a month seeking advice and requesting planning permission.

Over-60s: 900k unique users (3 million impressions) a month applying for services like Blue Badge and Freedom Pass.

For details on all available segmented audiences request a media pack using the form below.

Geotarget locations with CAN Local

Sample web page to illustrate ads on Milton Keynes Council

Our .gov.uk domain advertising network is perfect for local branches of big-name brands or independent businesses. Councils are often the top media publisher in their area and their websites are the perfect way to reach local people in a brand-safe environment they trust.

We can geo-target to postcodes within any council area on our network. Get in touch for a media fact file detailing reach, key demographics, and audience interests for each council website. Read more about CAN Local.

Get in touch and find out more