CAN network partner: Transport for London
More than 8.2 million unique users a month
44 million page views a month
Audience 1.5x more likely than UK average to have £70k-plus income
The Transport for London (TfL) website and TfL GO app are the perfect places for quality brands to reach a wide demographic of Londoners and visitors to the capital.
And not only those travelling by Tube or buses. People frequently use the website and app to search for walking and cycling routes, and motorists pay the congestion charge on the website.
TfL takeover – maximum exposure for 24 hours!
Case study: West End show – Dear Evan Hansen
When multi-award-winning musical, Dear Evan Hansen, took over the TfL website for a day, it achieved over 3.25 million impressions and 7,850 clicks. The wallpaper alone achieved a click-through rate of 2.47%!
With 24-hour total screen domination, the show promoted its extended West End run to the 275,000-plus unique daily users.
Your brand could enjoy a TfL takeover complete with billboard, leaderboard, full-width skin/wallpaper and in-content MPUs, plus sticky banner for mobile.
You can get this cost-effective sales boost in a brand-safe environment for just £12k.