Case study: West End show – Dear Evan Hansen
Last Christmas, multi-award-winning musical, Dear Evan Hansen, took over the TfL website for a day achieving over 3.25 million impressions and 7,850 clicks. The wallpaper alone achieved a click-through rate of 2.47%!
With 24-hour total screen domination, the show promoted its extended West End run to 275,000-plus unique users who are visitors or commuters in the capital.
Your brand could enjoy a TfL takeover complete with billboard, leaderboard, full-width skin/wallpaper and in-content MPUs, plus sticky banner for mobile.
You can get this cost-effective sales boost in a brand-safe environment for just £12k.