CAN network partner: Transport for London
Up to 275,000 unique users daily
32.5 million views a month (measured October 2020)
Audience 1.5x more likely than UK average to have £70k-plus income
The Transport for London (TfL) website is the perfect place for quality brands to reach a wide demographic of Londoners and visitors.
And not only those travelling by Tube or buses. People frequently use the website to search for walking and cycling routes, and motorists pay the congestion charge there.
TfL takeover – maximum exposure for 24 hours!
Case study: West End show – Dear Evan Hansen
Last Christmas, multi-award-winning musical, Dear Evan Hansen, took over the TfL website for a day achieving over 3.25 million impressions and 7,850 clicks. The wallpaper alone achieved a click-through rate of 2.47%!
With 24-hour total screen domination, the show promoted its extended West End run to 275,000-plus unique users who are visitors or commuters in the capital.
Your brand could enjoy a TfL takeover complete with billboard, leaderboard, full-width skin/wallpaper and in-content MPUs, plus sticky banner for mobile.
You can get this cost-effective sales boost in a brand-safe environment for just £12k.