GDPR solution for public sector websites
A free tool that protects your reputation and revenue
Tougher rules on how personal data is collected and processed – the EU General Data Protection Regulation (GDPR) – came into effect on 25 May 2018 and are here to stay (whatever happens with Brexit).
Then, on 20 June 2019, the Information Commissioner’s Office (ICO) published its “Update report into adtech and real-time bidding” which concluded that publishers (website owners) must obtain prior explicit consent before using cookies or similar technology to track or store any sort of personalised data. You can read the full report here (it opens as a PDF).
The report references both the GDPR and the Privacy and Electronic Communications Regulations (PECR) and has particular relevance for organisations carrying ‘programmatic’ advertising – like CAN’s partners in the Council Advertising Network.
There are many technologies – including those used to deliver personalised ads – that need IP addresses or other information classified as Personally Identifiable Information (PII).
Many organisations leave themselves open to prosecution by having no, or inadequate, consent in place.
CAN’s free upgrade is all you need
CAN has adapted the IAB Europe Transparency and Consent Framework – the digital advertising industry’s accepted way of capturing consent to collect personal data – into a consent management solution for our partners to ensure you get all-encompassing, transparent consent upfront.
From 1 August 2019, all partners in the Council Advertising Network will automatically get this tool FREE as part of CAN’s advertising technology. Here’s why.
- It protects your advertising revenue – how much advertisers pay for space on your website depends on targeting ads specifically to the viewer. If you can’t prove you have consent, they’ll deliver less lucrative, more generalised adverts.
- It helps increase your income from ads – some big-name companies, like Amazon, won’t advertise on your website at all without proof of consent. Having our tool gives you access to these advertisers.
- It will future-proof your website – our tool ensures user consent for all your non-advertising content that involves tracking data too, meaning less risk of a fine.
- There are no subscription fees – and the tech is simple to install.
How the GDPR tool works on your website
Set-up is easy and quick, and you don’t have to take any action from your end.
It takes about five minutes to go live once we’ve placed a piece of code on your website and dropped it into our system.
Then, when anyone visits your website, a message will pop up asking them whether they consent to personally identifiable data being collected (the sort of notice that comes up frequently when you’re browsing online). Their consent will be captured so it’s available for all technology on the website that uses Personally Identifiable Information.
The consent message can include your organisation’s logo and some of the wording can be customised if you wish. The message can overlay the whole screen or appear as a bar across the bottom of a webpage.
Regular users of your website won’t be asked every time they visit for this ‘cookie consent’ – only around once every six months.