How CAN keeps you compliant for data consent

can accord

Keeping you compliant with cookie consent

With regulations and guidance – like the GDPR and E-privacy Directive – being updated on a regular basis, your organisation’s website needs up-to-date technology to manage data consent: protecting your reputation and avoiding the risk of a fine.

CAN’s data consent management platform (CMP) – CAN Accord – is included as part of our advertising technology for our Council Advertising Network partners and also available FREE to all UK local councils not on our network too, in a bid to help the whole sector get compliant.

It is a misunderstanding of how to comply with the Privacy and Electronic Communications Regulations (PECR or E-privacy Directive), in particular, that has led to non-compliance in local government (and elsewhere). Updated in 2019, the regulations state that prior consent is required before any ‘non-essential’ cookies are deployed from a website. This includes cookies used for analytics or social media.

You do need to take this seriously – serving a Google Analytics cookie before consent is given means you break the PECR for example – but you don’t need to stop serving cookies like these altogether.

They are crucial to understanding your website users, for monitoring campaigns such as for recruitment of foster carers, for planning services so you can make budget savings and for generating income if you wish.

How the consent management platform works

CAN Accord has been specifically designed with public sector websites in mind. It is powered by the well-used, and Internet Advertising Bureau-approved, Quantcast CMP solution which you will be familiar with through its consent tool that pops up on a large number of websites.

To this basic tool, we’ve added our own bespoke technology that ‘wraps’ code around tracking tech on a website so ‘non-essential’ cookies are withheld indefinitely until consent is given.

Set-up is easy and quick, and only requires minimal action from your end

Firstly, if your website hasn’t yet been scanned for cookie use, download your SiteSCAN report from the dropdown menu of councils. This will tell you how many and which ‘non-essential’ cookies are being dropped from your website, indicating whether or not you are compliant.

Our consent management platform – powered by Quantcast – can be added to your website via simple code. You then place our separate ‘wrapper’ code into the relevant tech that controls the non-essential cookies identified by your SiteSCAN report.

When anyone visits your website, the message below will pop up asking them whether they consent to data from non-essential cookies being collected.

“We value your privacy. We and our partners use technologies, such as cookies, and process personal data, such as IP addresses and cookie identifiers, to personalise ads and content based on your interests, measure the performance of ads and content, and derive insights about the audiences who saw ads and content. Click below to consent to the use of this technology and the processing of your personal data for these purposes. You can change your mind and change your consent choices at any time by returning to this site.”

No non-essential cookies will now be served from your website until consent is explicitly given.

Please get in touch for your own version of CAN Accord and implementation instructions, or with any questions.

Compliance Countdown is on!

We want to get all UK local councils cookie compliant.

Most councils are inadvertently breaking E-privacy regulations by dropping cookies without consent for analytics and social media. Find out more.