Webinars and Videos

Webinars and videos

NEW! CAN Lunch Bite Webinars
Get insights on a current hot comms topic
in your lunch break.

Sign up for the next Lunch Bite

Date: Thursday 21 January, 1 – 1:20pm

Social care recruitment: smarter comms to support vulnerable children & adults

This Lunch Bite webinar brings together communicators from local councils who have come up with smarter ways to make a success of recruitment campaigns for adults and children’s services. 

Social services already had difficulties recruiting staff, carers, and volunteers to support vulnerable adults and children in care because of long-term funding cuts, poor official ratings, and perceptions of them as failing people. And then Covid-19 happened. 

Join us for insight and ideas from: 

Rosie Bradley, London Borough of Merton Council
On the positive effect of moving from “what you’ve always done” to trying new things in foster carer recruitment. 

Emily Oldfield, Stoke-on-Trent Council
On how to get the budget for “invest to save” business cases approved. 

James Morton, Alive with Ideas
On how you reflect different challenges and constraints in your campaign creatives with examples from Stoke and Dorset social care comms. 

Lauren Castle, Wiltshire Council
On recruiting to the Shared Lives initiative – that matches vulnerable adults to supportive families – using smarter, targeted comms. 

Pete Jackson, ADASS West Midlands
What’s coming down the line for social care recruitment in the near future. 

Suggest a topic for a future Lunch Bite – or ask a question

Use this form to tell us about an area of public sector work you need help to promote digitally – or any other related topic. If we’re already planning to cover your service area, ask a question so we can answer it during a webinar.

Over the next couple of months, we’re planning Lunch Bites on: social care recruitment, waste and recycling, foster care recruitment, income generation and public health campaigning.

Below are recordings of three CAN webinars in which we explored how digital advertising can benefit councils. And, first, a short animation on how programmatic advertising can help with behaviour change. Contact us if you have any questions.

1: The evolution of programmatic advertising  
How programmatic and the audience data it generates came about – and the benefits this technology brings.

2: Public sector use of advertising and audience tech
Using digital advertising to engage with residents, reduce costs and increase transparency.

3: The business case for investing in digital channels 
Exploring the advantages offered by this programmatic technology: low costs, reduced wastage and high reach.

Income generation from digital advertising
Our short animation explaining how CAN’s Council Advertising Network brings public sector, advertisers and digital advertising technology together to generate income for public services.