Webinars and Videos

Webinars and videos

NEW! CAN Lunch Bite Webinars
Get insights on a current hot comms topic
in your lunch break.

Our regular Lunch Bite sessions are for you if you’re a public sector communicator. They give you the chance to take 15-20 minutes out of your lunch break to pick up some new ideas on running your communications campaigns online. Listen at your desk or on a walk!
You’ll find details for each new forthcoming webinar here as they are announced. And you can catch up with previous Lunch Bites you may have missed here too.

Sign up for the next Lunch Bite

Date: Thursday 25 March 2021, 1-1.15pm 

Lunch Bite 6: Time to rethink your foster carer recruitment campaigns 

Are your usual comms working as hard as they could be to attract foster carers for your council? Before you schedule the same old channels for the new financial year, take 15 minutes to find out about the different tactics and tools you can use to get better outcomes – in our latest free webinar. 

In this Lunch Bite webinar: 

  • How to build a digital audience of people interested in foster care and hold their interest until they take the next step. 
  • Why “always-on” marketing is a must to compete with the independent fostering sector. 
  • Why, when people are considering their circumstances like never before, behaviour change theory has so much potential in local government communications and how it can be applied to foster carer recruitment.

With CAN’s John-Paul Danon, who has overseen around 50 successful digital foster care recruitment campaigns for councils; and Dominic Ridley-Moy, of the Behaviour Change Network

This is a short animation on how programmatic advertising can help promote behaviour change in your campaigns.

Contact us if you have any questions.

1: The evolution of programmatic advertising  
How programmatic and the audience data it generates came about – and the benefits this technology brings.

2: Public sector use of advertising and audience tech
Using digital advertising to engage with residents, reduce costs and increase transparency.

3: The business case for investing in digital channels 
Exploring the advantages offered by this programmatic technology: low costs, reduced wastage and high reach.

Income generation from digital advertising
Our short animation explaining how CAN’s Council Advertising Network brings public sector, advertisers and digital advertising technology together to generate income for public services.