Webinars and videos
NEW! CAN Lunch Bite Webinars
Get insights on a current hot comms topic
in your lunch break.
Sign up for the next Lunch Bite
Date: 10 December, 1-1.45pm
Public Health Communications: sharing session
In the run-up to Christmas, with the new Covid-19 local tier system in place and the vaccine roll-out just over the horizon, we’re pulling together ideas and insight from public health and communications professionals across the UK to help us all plan better campaigns.
We’re expanding our Lunch Bites format to 45 minutes for a deep dive into what’s now and next for public health communications. We’ll hear from top public sector professionals on:
- Recruiting health care practitioners as vaccinators.
- Encouraging good behaviours amongst NHS service users around appointments & conduct.
- Tackling antivax misinformation.
- Promoting healthy behaviours around mental health, sexual health, and alcohol.
- And, underpinning everything, Covid-19 compliance for your local tier.
Suggest a topic for a future Lunch Bite – or ask a question
Use this form to tell us about an area of public sector work you need help to promote digitally – or any other related topic. If we’re already planning to cover your service area, ask a question so we can answer it during a webinar.
Over the next couple of months, we’re planning Lunch Bites on: social care recruitment, waste and recycling, foster care recruitment, income generation and public health campaigning.
Below are recordings of three CAN webinars in which we explored how digital advertising can benefit councils. And, first, a short animation on how programmatic advertising can help with behaviour change. Contact us if you have any questions.
1: The evolution of programmatic advertising
How programmatic and the audience data it generates came about – and the benefits this technology brings.
2: Public sector use of advertising and audience tech
Using digital advertising to engage with residents, reduce costs and increase transparency.
3: The business case for investing in digital channels
Exploring the advantages offered by this programmatic technology: low costs, reduced wastage and high reach.
Income generation from digital advertising
Our short animation explaining how CAN’s Council Advertising Network brings public sector, advertisers and digital advertising technology together to generate income for public services.