Webinars and videos
Here are recordings of three CAN webinars in which we explored how digital advertising can benefit councils. And, first, a short animation on how programmatic advertising can help with behaviour change. Contact us if you have any questions.
1: The evolution of programmatic advertising
How programmatic and the audience data it generates came about – and the benefits this technology brings.
2: Public sector use of advertising and audience tech
Using digital advertising to engage with residents, reduce costs and increase transparency.
3: The business case for investing in digital channels
Exploring the advantages offered by this programmatic technology: low costs, reduced wastage and high reach.
Income generation from digital advertising
Our short animation explaining how CAN’s Council Advertising Network brings public sector, advertisers and digital advertising technology together to generate income for public services.