CAN is the public sector’s advertising partner.

We deliver the lowest cost-per-outcome, measurable paid campaigns.

And we empower councils to unlock budget and savings from the media channels they own.

Paid media & campaign management

We make paid media work for you. Over the past decade we’ve delivered hundreds of paid campaigns for councils, NHS, police and fire services. We are experts at reaching target audiences online in the most cost-effective way, applying ongoing insight and learning.

Advertising technology & media estate

Councils are often the biggest media owner in their area. They have untapped potential to earn income from their owned channels that can be reinvested in campaigns and in services. We provide the advertising technology and practical support to realise this potential.

Improving user experience

We use content design principles to give clarity and simplicity to campaign landing pages and microsites to boost audience engagement. Our bespoke Enquiry Management System for foster carer recruitment promotes a better customer journey – and happier outcomes for children in care.

Trusted by

CAN is a supplier on the Crown Commercial Service Communications Marketplace framework. This is open to central government, local government and other public sector organisations like education providers. Access our media-buying under “Social Marketing and Emerging Channels – Digital Advertising”.

CAN is a supplier to ESPO for 3A_24 Advertising Solutions. We have been selected to provide “Recruitment Advertising & Related Services” and “Campaign Advertising & Related Services” on this framework. You can access our services on this framework via the “Get started” tab on the ESPO website.

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