Carbon Reduction Plan

Carbon Reduction Plan

Supplier name: CAN Digital Solutions Ltd
Publication date: 20 September 2022

Commitment to achieving Net Zero

CAN Digital Solutions Ltd is committed to achieving Net Zero emissions by 2050.

Baseline Emissions Footprint

Baseline emissions are a record of the greenhouse gases that have been produced in the past and were produced prior to the introduction of any strategies to reduce emissions.

Baseline emissions are the reference point against which emissions reduction can be measured.

Baseline Year: 2021

Additional Details relating to the Baseline Emissions calculations.

Our baseline year is our first year of measurement, 2021. This is the result of a detailed Emissions Monitoring System which includes Scope 1, 2, and 3 emissions.

Since CAN does not have a central office space, instead of treating home working as part of our Scope 3 emissions, we treat the gas and electricity used to power our home offices as part of our Scope 1 and 2 emissions.

We plan to further develop our EMS to further increase the level of detail, but this should not have a significant impact on our overall emissions calculations.

With regards to the required Scope 3 elements:
• We do not include (4), upstream transportation and distribution of products, because our operations are conducted entirely online, so we do not purchase any products that require delivery.
• We do not include (5), waste generated in operations, because we do not generate any waste in our operations.
• We include (6), business travel.
• We do not include (7), employee commuting, because all our employees work from home.
• We do not include (9), downstream transportation and distribution, because we are an online-only business and our products do not require transportation and distribution.

Baseline year emissions:



Scope 1

3.05 tCO2e

Scope 2

1.70 tCO2e

Scope 3

(Included Sources)

158.57 tCO2e

Total Emissions

163.32 tCO2e

Current Emissions Reporting

Reporting Year: 2021

Scope 13.05 tCO2e
Scope 21.70 tCO2e

Scope 3

(Included Sources)

158.57 tCO2e
Total Emissions163.32 tCO2e

Emissions reduction targets

In order to continue our progress to achieving Net Zero, we have adopted the following carbon reduction targets.

We project that carbon emissions will decrease over the next five years to 126.69 tCO2e by 2026. This is a reduction of 22.48%.

Carbon Reduction Projects

Completed Carbon Reduction Initiatives

Since calculating our 2021 baseline, we have planned but not implemented our environmental management measures.


The measures that we will be implementing are:

  • By 2025, supporting all our employees with switching to ‘true’ renewable electricity and gas provided by Good Energy, GEUK, and Ecotricity, whose energy is verifiably backed by REGOs.
  • Ensuring that all employee travel is through the lowest impact means. This means that employees should only travel by train or EV.
  • Taking steps to reduce water usage.
  • Reaching out to suppliers throughout our value chain and request that those who have not already taken steps to reach carbon neutrality or net zero do so.
  • Building an understanding and awareness of the carbon impact of ad campaigns into the information and advice that we offer our clients. For example:
  • Using our ad emissions calculator to help our clients understand the impact of the campaigns that they run.
  • Encouraging our clients to choose less emission-intensive advertising campaigns, for example choosing static images over video, lowering resolution to minimise file size, and using shorter videos where video ads are necessary.
  • Seeking out partnerships with providers who can reduce the carbon intensity of our campaigns, such as SeenThis which deliver adtech via “streaming” rather than uploading creatives.

Declaration and Sign Off

This Carbon Reduction Plan has been completed in accordance with PPN 06/21 and associated guidance and reporting standard for Carbon Reduction Plans.

Emissions have been reported and recorded in accordance with the published reporting standard for Carbon Reduction Plans and the GHG Reporting Protocol corporate standard[1] and uses the appropriate Government emission conversion factors for greenhouse gas company reporting[2].

Scope 1 and Scope 2 emissions have been reported in accordance with SECR requirements, and the required subset of Scope 3 emissions have been reported in accordance with the published reporting standard for Carbon Reduction Plans and the Corporate Value Chain (Scope 3) Standard[3].

This Carbon Reduction Plan has been reviewed and signed off by the board of directors (or equivalent management body).


Signed on behalf of the Supplier:

Lloyd Clark, Managing Director of CAN Digital.

Date: 20 September 2022.