If you can’t…Switch to CAN
It’s more important than ever for public sector communications teams to spend wisely on channels that deliver real outcomes – and to prove they do.
See how your recent comms activity measures up in our “If you can’t” checklist.
And watch CAN’s Collaboration Director, John-Paul Danon, explain the perfect channel mix for a public sector campaign based on our decade delivering them.
Digital Dip Zones
Save on paid media – let us identify your digitally excluded households
Trying to close the digital divide is one of the main reasons for comms budget wastage.
In attempting to reach households and individuals who are not online – or would prefer not to use online channels – comms teams often play a guessing game with their budget.
They spend (often substantial amounts) on print, radio, TV and out-of-home in the hope that important messages about their services will “reach everyone”. But with no real evidence to prove that these channels have reached anyone.
And if you don’t know which channels drive outcomes, and which don’t, saving on budget is impossible.
There is a solution – identifying Digital Dip Zones.
Digital Dip Zone package
How we save local authority comms teams significant budget:
- Map the postcodes in your area where households are digitally excluded.
- Deliver your printed publications to these postcodes only.
- Use tried and tested tactics to reach everyone else online.
In an audit of one London council’s paid media and print spend, we identified 75% savings.
The Digital Dip Zone package in partnership with Letterbox Distribution costs £4,999. The service is discounted or free to those who spend over a threshold limit with us on their paid media campaign.
