Generating income from council websites – CAN Advertising Network

Generating income from council websites

The advertising on our website is a new income stream – free money for utilising one of our top assets. And the adverts don’t distract users from what they came to do

Richard Pearson, Commercial Communications Manager, Southampton City Council

CAN generates income for local authorities across the UK through our Council Advertising Network. More than 60 local councils as well as dozens of local tourism, transport and job sites in the public sector have already joined us.

Using our easy-to-install technology, we can sell advertising space on your council website – to quality brands – at no cost to you.

We pay income generated from the ads directly to you every quarter. And you can monitor your earnings by logging into your own online dashboard.

A share in is possible through advertising on local council websites in the UK. And the more councils that join the network, the more advertising revenue is available for all.

What you get when you join the Council Advertising Network

  • An online dashboard, updated monthly – so you can check how your new income stream is performing.
  • On-time quarterly payments - of your advertising revenue.
  • Free GDPR tool to manage data collection consent - protecting your reputation and revenue.
  • Ongoing support and advice - with technical and other issues.
  • Promotion of local businesses and your priority council services, free of charge.
  • The chance to plug into government and public health campaigns without needing to use your resources.
  • Anonymised data to help you better understand the needs of your residents.

Unsure? Get in touch so we can send you...

  • A bespoke business case – with an estimate of the annual advertising income from your council website.​
  • A mock-up of what adverts on your website will look like.
  • A joining guide and all the resources you need to take advantage of our technology.
Your questions answered

The public sector can be wary of being associated with advertising.

At CAN we understand the red tape often faced by people working in local government. Most of the CAN team have worked in, or worked with, local councils for many years. 

We’ve put together answers to some of the most frequently asked questions we are asked to bust some myths.

And you can read how digital advertising is working well for one local council here.

One of the CAN team will chat over the phone or face-to-face about your options.