Generating income from council websites – CAN Advertising Network

Generating income from public sector websites

The advertising on our website is a new income stream – free money for utilising one of our top assets. And the adverts don’t distract our website users from what they came to do.

Richard Pearson, Commercial Communications Manager, Southampton City Council

CAN generates income for public sector organisations across the UK through our Council Advertising Network. More than 60 local councils as well as dozens of tourism, job and transport websites in the public sector have already joined us.

Using our easy-to-install technology, we can sell advertising space on your website – to quality brands – at no cost to you.

We pay income generated from the ads directly to you every quarter. And you can monitor your earnings by logging into your own online dashboard.

If your local authority website joins our advertising network, you could have a share of the revenue available to this sector in the UK each year. And the more councils joining the network, the more advertising revenue is available for all.

What you get when you join the Council Advertising Network

Get in touch and we will send you...

  • A bespoke business case – with an estimate of the annual advertising income from your council website.​
  • A mock-up of what adverts on your website will look like.
  • A joining guide and all the resources you need to take advantage of our advertising technology.
Your questions answered

The public sector can be wary of being associated with advertising.

At CAN we understand the red tape often faced by people working in local government. Most of the CAN team have worked in, or worked with, local councils for many years. 

We’ve put together answers to some of the most frequently asked questions to help bust some myths.

And you can read a case study of how digital advertising is working well for one local council here.

One of the CAN team will chat over the phone or face-to-face about your options.